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Agreement Granting Exclusive License to Sell a Line of Apparel template - Download from Accounting and Finance-Agreements

 
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Accounting and Finance
 
 
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Document Description
One of the easiest and most common ways to exploit the value of a brand name is by licensing. In simple terms, a license is a grant of certain rights by the owner (the licensor) to someone else (the licensee) for a specified period of time. A license is different from an outright transfer of the rights because a license is usually for a limited period of time. At the end of that period the rights return to the licensor. A brand name may be licensed, such that a clothing company may license another company to use the well-known brand name on its clothing or a company like Disney may license the use of its name to promote another product. This particular form is heavily in favor of licensee.
 
 
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